Abryanz, TRU iKON collaborate on limited capsule collection

There was a buzz, early this month, when TRU iKON international fashion brand made its way to Uganda.

The beauty and clothing brand based in Amsterdam, Netherlands but with strong African roots has been widely embraced by fashion savvy, youthful Ugandans,

It is now set to be catapulted further following a collaboration with Abryanz.  News on the fashion grapevine is that Abryanz and Tru iKON have joined forces to introduce a unique luxury fashion collaboration that equally imagines their ambition and exhibits their craft.

Abryanz’ CEO, Bryan Ahumuza reveals that the collection embodies the true identity of both brands in bold iconic designs and is inspired by a stewardship of identity and collaboration.

“TRU iKON is known for its premium fashion clothing, beauty products and accessories, inspired by the lifestyle of icons and superstars.  We on the other hand are a Ugandan household brand that has fostered national pride on the continent and diaspora –especially when it comes to luxury and defiant style,”  

He reveals that the Abryanz and Tru IKON collaboration combines the best-of-both-worlds in a limited collection offering only 200 pieces.

 Each piece is crafted with meticulous attention to detail, ensuring that every item is a statement of fashion-forward thinking.  Inviting the wearer to the forefront, to be a champion of their own life, to live and lead with fearlessness.

A TruIkon model

The drop brings an assortment of unisex tees encapsulated in bold colours, with intricate designs in each piece, and accessories that have been carefully designed.

“In anticipation of high demand, there is a two-week pre order period, which ends at the dawn of the new year.   This exclusive window allows their community to secure their favorite pieces,” Ahumuza said.

Speaking on the collaboration and collection, Brian Ahumuza, said "TRU iKON is a young successful and inventive clothing brand. The principal objective of this collaboration is to furnish a stage for nascent brands to display their innovative ideas and global perspective. In line with my ethos of building community, I am steadfast in my belief that this collaboration is a strong symbol of togetherness and powerful combination that will maximize impact on the world stage."

Shakeem Alpha, Artistic Director of TRU iKON describes Abryanz as a a true fashion icon and creative.

“I’m excited that we are working together to launch a great collection with such a big household name. In this collaboration we have put our best forward, and can not wait to see how people appreciate it. is a testament on how two brands with a shared vision can achieve greatness.” He revealed.