Etop’s ‘Enyadu’ car campaign ignites excitement in Soroti

SOROTI - As thousands of Christians prepared for Easter Day celebrations, Soroti city came alive on Saturday, April 19, when Etop Radio officially launched its highly anticipated ‘Enyadu’ car campaign, sparking excitement across the region. 

The campaign, which will culminate in the awarding of a brand-new car to one lucky winner on April 30, 2025, kicked off in style with a traffic-stopping motorcade showcasing the grand prize.

The car made a dramatic entrance at Soroti Sports Ground, where hundreds of enthusiastic residents gathered to witness the launch. With smartphones in hand, many captured the moment the gleaming vehicle, symbolising a life-changing opportunity, rolled into view.

In a gesture of appreciation to loyal listeners, Etop Radio also rewarded 20 winners from its Easter ‘Enyadu’ game. Each walked away with cash hampers worth sh200,000, totalling sh4 million, reaffirming the station’s commitment to community-focused broadcasting.

“We want to encourage our listeners to continue playing. This is the only way we can reward our loyal audience,” said Stella Akia, promotions manager at Etop Radio, to roaring applause from the crowd.

The ‘Enyadu’ game continues to draw thousands of participants who dial 238312# for a chance to instantly win cash prizes. (Credit: Habert Paul Eyoku)

A heartwarming highlight

A standout moment of the event was the presentation of a sh7 million cheque to Hassan Osakan, a past winner who opted for cash over a tuk-tuk due to the poor road conditions in his home area of Otukei. Overwhelmed with gratitude, Osakan shared that he plans to invest the money in agriculture, demonstrating the campaign’s real impact on livelihoods.

Since its inception, the ‘Enyadu’ campaign has seen Etop Radio give away over UGX 100 million, five motorcycles, and several bicycles through various promotional activities—underscoring the station’s dedication to improving lives.

How to join the fun

The ‘Enyadu’ game continues to draw thousands of participants who dial 238312# for a chance to instantly win cash prizes. New players are advised to begin by dialling 23835#.

As the campaign builds toward its grand finale, excitement is sweeping across Soroti and the greater Teso sub-region. The chance to win a brand-new car or cash prize has united communities in a spirit of hope, participation, and celebration.

Radio that gives back

The ‘Enyadu’ car campaign embodies Etop Radio’s mission to go beyond broadcasting, fostering engagement, rewarding loyalty, and uplifting lives. With the final draw approaching, anticipation continues to mount.

Etop Radio is not just giving away prizes—it’s giving people something to believe in.

Easter and Ramadan giveaways continue

Meanwhile, Etop Radio further demonstrated its commitment to community engagement by rewarding 30 loyal listeners with hampers during its Easter giveaway promotion.

Dubbed the “Easter Hamper”, the campaign saw winners walk away with assorted gifts including chicken, rice, cooking oil, soda, and more—offered as tokens of appreciation for their participation in on-air programmes.

According to Promotions Manager Stella Akia, winners earned their prizes by correctly answering questions during selected radio shows. She encouraged listeners to stay engaged with the station, saying it values and appreciates its audience through ongoing rewards.

“Our listeners are at the heart of everything we do. Rewarding them is our way of saying thank you,” said Akia.

In addition to the Easter campaign, Etop Radio recently reached out to the Muslim community during Ramadan, distributing hampers as a gesture of gratitude for their continued support.

Among the standout winners was 10-year-old Mercy Anyimo, who received her hamper alongside her proud father, Denis Eyoku, who expressed overwhelming joy at his daughter’s win. Many other winners praised Etop Radio for its consistency in recognising and supporting the community.

Since its founding in 2009, Etop Radio has maintained a strong tradition of listener engagement through interactive programming, trivia, and frequent giveaways—cementing its place as a community-centred broadcaster.