Envoy woos Chinese investors to invest in Uganda’s tourism sector

Uganda’s Consul General in Guangzhou Judyth Nsababera has asked Chinese investors to consider exploring Uganda’s rich cultural heritage and tourism potential, an area she said is still virgin for business prospects.

In a vibrant gathering attended by government officials, members of the business community, academia, artists, and media representatives, the Consulate General of Uganda in Guangzhou, said Uganda’s unique story has been celebrated.

 Titled “Bridging Tradition and Progress: A Ugandan Story.” The celebration aimed to highlight Uganda’s incomparable cultural heritage while promoting the country as an attractive investment destination.

Speaking during the event this week, the Consul General expressed delight at the diverse audience gathered to explore the rich tapestry of Uganda. She emphasised the nation’s dual essence of tradition and innovation, urging them to visit Uganda to exploit the opportunities there.

“Today, we open a window into a country that is as rich in opportunity as it is in heritage. Uganda is the Pearl of Africa, a title that resonates with both its breathtaking landscapes plus its welcoming people,” Judyth Nsababera added.

Guests were treated to a short video that showcased the stunning scenery of Uganda, from the misty mountains of Bwindi, home to mountain gorillas, to the golden savannahs of Queen Elizabeth National Park.

The video served as a personal invitation for attendees to explore the hidden gems of Uganda, emphasising the importance of wildlife tourism as a cornerstone of the nation’s economy.

The gathering underscored Uganda’s commitment to becoming a hub for global collaboration through investment in key sectors, referred to as ATMS: Agriculture, Tourism, Mining (including Oil and Gas), and Science and Technology. The Consul General emphasised that whether one is an entrepreneur, educator, or investor, there is a place for everyone in Uganda’s growth narrative.

In a significant announcement, the Consul General revealed that beginning this May, the Consulate will lead guided tours to Uganda.

These immersive journeys aim to connect potential investors and partners with the vibrant culture and thriving business environment of Uganda, providing them with opportunities to meet government leaders and experience the nation’s energy firsthand.

The event also celebrated a major milestone in Uganda-China relations with the announcement of the construction of a permanent home for the Uganda Consulate in Guangzhou’s Haizhu District.

This development signifies over 60 years of friendship and cooperation between the two nations and reflects a shared commitment to future collaboration.

The Consul General commended Dr. Jasmin Gong and Dr. Chen Dingding, as well as the sponsors, for their invaluable support, reiterating the invitation for the audience to come and discover Uganda.

The Consulate’s initiative marks a significant step towards fostering greater investment and cultural exchange between Uganda and China, paving the way for a prosperous future.