Bar owner wins sh50m from litter
“Now, I have life-changing money. I’ve always enjoyed Uganda Waragi, but I never imagined it would lead to such a blessing,” Kyokusiima said during the handover ceremony in Kampala.
UBL'S marketing manager of mainstream spirits Francis Nyende handing over a dummy cheque of 50m to Suzan Kyokusiima. (Photos by Ignatius Kamya)
NewVision Reporter
@NewVision
Susan Kyokusiima, a farmer and bar owner from Mitoma District, was recently awarded sh50m as the grand prize winner of Uganda Breweries Limited’s (UBL) Laga Swagga promotion.
Kyokusiima, who initially joined the campaign in search of airtime, was taken aback when she bagged the top prize in the three-month national promotion that saw thousands of participants across Uganda winning cash, airtime, and other rewards.
“I saw my customers participating and asked them to help me join, just to get some airtime,” Kyokusiima shared.
“Now, I have life-changing money. I’ve always enjoyed Uganda Waragi, but I never imagined it would lead to such a blessing,” she said during the handover ceremony in Kampala.
The celebratory handover event saw other winners recognized, including Kavuma Matthews, who won sh2.5m and Douglas Buyondo, who walked away with sh500,000.
Susan Kyokusiima posing with a dummy cheque. 
The grand finale wasn’t only about the awards, the crowd was treated to captivating performances from the renowned Abeeka Band, making it a night to remember.
Reflecting on the campaign’s success, Hillary Baguma, UBL’s Brand Manager for Mainstream Spirits, spoke about the inspiration behind Laga Swagga: “The main goal has been to celebrate and give back to our loyal consumers, and we are thrilled with the response. Our consumers are incredibly passionate about our brands, and this campaign has been a unique way to connect with them.”
In a later interview, Kyokusiima revealed that the winning bottle top was one she had picked from the littered rubbish from her “kafunda” (makeshift bar).
“Although I had been trying my luck, nothing had come of it. So, I started picking bottle tops from the rubbish of the bar and sending the codes. That is how I won,” she said.
At a time when Ugandan cities are struggling with waste management, this comes as a relief that she earned sh50m from litter.